Lovelock, Christopher <br/><br/>
Services marketing  people, technology, strategy 

 - 7th 
 - Boston  Pearson Education  2011 
 - 648p.  27cm. 
<br/><br/><label>ISBN: </label>9780273756064 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SERVICE MARKETING<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOV