TY  - GEN
AU  - Lovelock, Christopher
AU  - Wirtz, Jochen
TI  - Services marketing: people, technology, strategy
SN  - 9780273756064
U1  - 658.8 
PY  - 2011///
CY  - Boston
PB  - Pearson Education
KW  - SERVICE MARKETING
KW  - MARKETING
ER  -