TY  - GEN
AU  - Nagle, Thomas T.
AU  - Zale, Joseph
AU  - Hogan, John E.
TI  - The strategy and tactics of princing: a guide to growing more profitably
SN  - 9780132546133
U1  - 658.1 
PY  - 2011///
CY  - Boston
PB  - Pearson Education
KW  - PRICE & VALUE
KW  - PRICING POLICY
KW  - STRATEGIC PRICING
KW  - PRICE STRUCTURE
ER  -