Bearden, William O. <br/><br/>
Marketing  principles & perspectives 

 - Chicago  Irwin  1995 
 - xlviii, 631p.  28cm. 
<br/><br/><label>ISBN: </label>025611319X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / BEA