TY  - GEN
AU  - Bearden, William O.
AU  - Ingram, Thomas N.; Laforge Raymond W.
TI  - Marketing: principles & perspectives
SN  - 025611319X
U1  - 658.8 
PY  - 1995///
CY  - Chicago
PB  - Irwin
KW  - MARKETING
ER  -