Kotler, Philip <br/><br/>
Marketing management  a south asian perspective 

 - 12 th 
 -  2013 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business market<br/>Strategic plan<br/>Customer value<br/>Marketing research<br/>Marketing communication<br/>Logistics<br/>Logistics<br/>Wholesaling<br/>Customer relationship