00536    a2200205   4500100001900000245005200019250001000071260000900081650002000090650001900110650001900129650002300148650002800171650002500199650001600224650002600240700001900266700002200285700002300307  aKotler, Philip  aMarketing managementba south asian perspective  a12 th  c2013  aBusiness market  aStrategic plan  aCustomer value  aMarketing research  aMarketing communication  aLogisticsaLogistics  aWholesaling  aCustomer relationship  aKoshy, Abraham  aJha, Mithileshwar  aKeller, Kevin Lane