TY  - GEN
AU  - Kotler, Philip
AU  - Koshy, Abraham
AU  - Jha, Mithileshwar
AU  - Keller, Kevin Lane
TI  - Marketing management: a south asian perspective
PY  - 2013///
KW  - Business market
KW  - Strategic plan
KW  - Customer value
KW  - Marketing research
KW  - Marketing communication
KW  - Logistics
KW  - Wholesaling
KW  - Customer relationship
ER  -