00587    a2200229   4500090001000000100001900010245005200029250001000081260000900091650002000100650001900120650001900139650002300158650002800181650002500209650001600234650002600250700001900276700002200295700002300317999001700340  c30385  aKotler, Philip  aMarketing managementba south asian perspective  a12 th  c2013  aBusiness market  aStrategic plan  aCustomer value  aMarketing research  aMarketing communication  aLogisticsaLogistics  aWholesaling  aCustomer relationship  aKoshy, Abraham  aJha, Mithileshwar  aKeller, Kevin Lane  c56895d56895