00303    a2200109   4500020001800000082001700018100002100035245006000056260004000116300002300156650001400179  a9780470638453  a658.575bVEN  aVenkatraman, Vik  aInspiredbtake your product dream from concept to shelf  aNew JerseybJohn Wiley c2011g2011  axvii, 254p.c23cm.  aMarketing