00379 a2200145 4500 9780470638453 658.575 VEN 30441 53493 Venkatraman, Vik Inspired take your product dream from concept to shelf New Jersey John Wiley 2011 2011 xvii, 254p. 23cm. Marketing L 56951 56951 0 0 0 0 LEN MAIN MAIN LEN 2014-09-19 0 658.575VEN 35385 2017-09-02 00:00:00 0.00 2016-10-31 L 0 0 0 0 LEN MAIN MAIN LEN 2014-09-19 0 658.575VEN 35386 2017-09-02 00:00:00 0.00 2016-10-31 L 0 0 0 0 LEN MAIN MAIN LEN 2014-09-19 0 658.575VEN 35387 2017-09-02 00:00:00 0.00 2016-10-31 L