Bradburn, Norman M. <br/><br/>
Asking questions  the definitive guide to questionnaire design for market research, political polls, and social and health questionnaires 

 - San Francisco  Jossey - Bass  2004 
 - xvi, 426p.  23cm. 
<br/><br/><label>ISBN: </label>9780787970888 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market research<br/>Psycho graphic questions<br/>Demographic questions<br/>Social science research
<br/><br/><label>Dewey Class. No.: </label>300.723  / BRA