TY  - GEN
AU  - Bradburn, Norman M.
AU  - Wansink, Brian
AU  - Sudman, Seymour
TI  - Asking questions: the definitive guide to questionnaire design for market research, political polls, and social and health questionnaires
SN  - 9780787970888
U1  - 300.723 
PY  - 2004///
CY  - San Francisco
PB  - Jossey - Bass
KW  - Market research
KW  - Psycho graphic questions
KW  - Demographic questions
KW  - Social science research
ER  -