Dunn, Michael E. <br/><br/>
The marketing accountability imperative  driving superior returns on marketing investments 

 - San Francisco  Jossey - bass  2009 
 - xiii, 450p.  24cm. 
<br/><br/><label>ISBN: </label>9780787998325 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Investment level<br/>Cost management<br/>Investment<br/>Marketing management<br/>General management
<br/><br/><label>Dewey Class. No.: </label>658.8  / DUN