TY  - GEN
AU  - Dunn, Michael E.
AU  - Halsall, Chris
TI  - The marketing accountability imperative: driving superior returns on marketing investments
SN  -  9780787998325
U1  - 658.8 
PY  - 2009///
CY  - San Francisco
PB  - Jossey - bass
KW  - Investment level
KW  - Cost management
KW  - Investment
KW  - Marketing management
KW  - General management
ER  -