Mullins, John W. <br/><br/>
Marketing management  a strategic decision-making approach  

 - 8th  
 - New York  McGraw-Hill  2013 
 - xxi, 547p.  25cm. 
<br/><br/><label>ISBN: </label>9780071326377 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / MUL