TY  - GEN
AU  - Mullins, John W.
AU  - Walker, Orville C.
TI  - Marketing management: a strategic decision-making approach 
SN  - 9780071326377
U1  - 658.8 
PY  - 2013///
CY  - New York
PB  - McGraw-Hill
KW  - MARKETING MANAGEMENT
ER  -