Study guide for use with marketing
Berkowitz, Eric N.
creator
Rudelius, William
Kerin, Roger A.
Hartley, Steve W.
xxu
London
Irwin
1997
1997
5th.
eng
Eng
lis
h
vii, 333p. 27cm.
Marketing opportunities
Business firm
Global marketing
Revenues and costs
Sample tasts
Pricing
Advertising
Sales management
658.8 STU
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9780256219715
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