00442    a2200157   4500020001800000082001700018100002100035245008000056260004300136300001700179650001600196650001500212650001700227650002000244650002000264  a9780761932567  a658.827bKAP  aKapoor, Jagodeep  a9 Brand shaascrasbnine successful brand strategies to build winning brands  aNew DelhibTejeshwar singhc2004g2004  a117p.c20cm.  aBRAND SALES  aBRAND IDEA  aMARKET SHARE  aGROWTH STRATEGY  aBRAND AWARENESS