TY  - GEN
AU  - Cartwright, Roger I.
TI  - Mastering customer relations
SN  - 9780333801598
U1  - 658.812 
PY  - 2000///
CY  - New york
PB  - Macmillan
KW  - MANAGEMENT
KW  - CUSTOMER LOYALTY
KW  - RELATIONS STRATEGY
KW  - PUBLIC RELATIONS
ER  -