Dhar, Mainak <br/><br/>
Brand management 101  101 lessons from real world marketing 

 - Singapore  John wiley  2007 
 - vii, 215p.  23cm 
<br/><br/><label>ISBN: </label>9780470822296 
<br/><br/><label>Subjects--Topical Terms: </label><br/>People<br/>Brand name product<br/>Advertising<br/>Marketing<br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>658.827  / DHA