00417    a2200157   4500020001800000082001700018100001700035245006400052260003800116300002100154650001100175650002300186650001600209650001400225650002000239  a9780470822296  a658.827bDHA  aDhar, Mainak  aBrand management 101b101 lessons from real world marketing  aSingaporebJohn wileyc2007g2007  avii, 215p.c23cm  aPeople  aBrand name product  aAdvertising  aMarketing  aSales promotion