TY  - GEN
AU  - Dhar, Mainak
TI  - Brand management 101: 101 lessons from real world marketing
SN  - 9780470822296
U1  - 658.827 
PY  - 2007///
CY  - Singapore
PB  - John wiley
KW  - People
KW  - Brand name product
KW  - Advertising
KW  - Marketing
KW  - Sales promotion
ER  -