00526    a2200193   4500020001800000082001800018100002300036245002200059250000800081260004500089300002200134650002300156650002400179650001900203650002200222650002300244650004100267700002400308  a9788129701978  a658.8342bSCH  aSchiffman, Leon G.  aConsumer behavior  a8th  aNew DelhibPearson Educationc2004g2004  axxiv, 587p.c25cm  aConsumer influence  aMotivation research  aMarket Segment  aConsumer behavior  a]Consumer attitude  aConsumer learningaConsumer learning  aKanuk, Leslie Lazar