TY  - GEN
AU  - Michel, Daniel
AU  - Valla, Jean Paul
AU  - Naude, Peter
AU  - Salle, Robert
TI  - Business to business marketing: strategies and implementation 
SN  - 9780333921951
U1  - 658.804 
PY  - 2003///
CY  - UK
PB  - Palagrave macmillan
KW  - Marketing strategic
KW  - Information system
KW  - Customer
KW  - Project marketing
ER  -