Vitale, Robert P. <br/><br/>
Business to business marketing  analysis & practice in a dynamic environment 

 - South western  Thomson  2002 
 - xxiii, 534p.  23cm 
<br/><br/><label>ISBN: </label>9788131500231 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relationship<br/>Market communication<br/>Business ethics<br/>Crisis management
<br/><br/><label>Dewey Class. No.: </label>658.84  / VIT