00473    a2200157   4500020001800000082001600018100002200034245008100056260003900137300002300176650002600199650002500225650002000250650002200270700002300292  a9788131500231  a658.84bVIT  aVitale, Robert P.  aBusiness to business marketingbanalysis & practice in a dynamic environment  aSouth westernbThomsonc2002g2002  axxiii, 534p.c23cm  aCustomer relationship  aMarket communication  aBusiness ethics  aCrisis management  aGiglierano, Joseph