TY  - GEN
AU  - Vitale, Robert P.
AU  - Giglierano, Joseph
TI  - Business to business marketing: analysis & practice in a dynamic environment
SN  - 9788131500231
U1  - 658.84 
PY  - 2002///
CY  - South western
PB  - Thomson
KW  - Customer relationship
KW  - Market communication
KW  - Business ethics
KW  - Crisis management
ER  -