00577 a2200205 4500 0070511918 658.8 RAP 31192 54864 Rapp, Stan Maximarketing the new direction in advertising, promotion, and marketing strategy New Delhi Mcgraw-Hill 1987 1987 x, 278p. 23.5cm. Television advertising Maxi marketing solution Customers Inquiry advertising Customer database Collins, Thomas L. L 57700 57700 0 0 0 0 LEN MAIN MAIN LEN 2015-08-21 0 658.8RAP 37313 2017-08-31 00:00:00 0.00 2016-10-31 L