Macdonald, Malcolm <br/><br/>
Marketing  a complete guide 

 - New York  Palagrave macmillan  2003 
 - xxv, 556p.  23cm 
<br/><br/><label>ISBN: </label>9780333994375 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product research<br/>Marketing<br/>Consumer behavior<br/>Customer value<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCD