00477    a2200181   4500020001800000082001500018100002300033245003200056260004600088300002100134650002100155650001400176650002200190650001900212650002300231700001800254700002300272  a9780333994375  a658.8bMCD  aMacdonald, Malcolm  aMarketingba complete guide  aNew YorkbPalagrave macmillanc2003g2003  axxv, 556p.c23cm  aProduct research  aMarketing  aConsumer behavior  aCustomer value  aMarketing research  aBass, Margrit  aChristoper, Martin