TY  - GEN
AU  - Macdonald, Malcolm
AU  - Bass, Margrit
AU  - Christoper, Martin
TI  - Marketing: a complete guide
SN  - 9780333994375
U1  - 658.8 
PY  - 2003///
CY  - New York
PB  - Palagrave macmillan
KW  - Product research
KW  - Marketing
KW  - Consumer behavior
KW  - Customer value
KW  - Marketing research
ER  -