the radical new approch to transforming the business, the brand & the bottom line Gamble, Paul R. creator Stone, Merlin Tapp, Alan Marsella, Anthony London Kogan Page 2006 2006 xii, 308p. 23cm. OPERATIONAL ANALYSIS REVOLUTIONIZE MARKETING CUSTOMER INDSIGHT STRATEGIC PLANNING CUSTOMER RELATIONSHIP 658.8 MAR 9780749447762