Govindarajan, M. <br/><br/>
Industrial marketing management 

 - New Delhi  Vikas Publishing House  2003 
 - xxii, 281p.  24cm. 
<br/><br/><label>ISBN: </label>9788125913719 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial Marketing Planning<br/>Joint Venture<br/>Current market Scene<br/>Globalisation<br/>Line Activities<br/>Marketing Research<br/>Marketing Research<br/>Marketing Orientation<br/>Marketing Performance<br/>Economic Environment<br/>Industrial Buying Behaviour
<br/><br/><label>Dewey Class. No.: </label>658.8005  / GOV