TY  - GEN
AU  - Govindarajan, M.
TI  - Industrial marketing management
SN  - 9788125913719
U1  - 658.8005 
PY  - 2003///
CY  - New Delhi
PB  - Vikas Publishing House
KW  - Industrial Marketing Planning
KW  - Joint Venture
KW  - Current market Scene
KW  - Globalisation
KW  - Line Activities
KW  - Marketing Research
KW  - Marketing Orientation
KW  - Marketing Performance
KW  - Economic Environment
KW  - Industrial Buying Behaviour
ER  -