00651 a2200217 4500 9788129707154 659.1 JON 31533 55750 Jones, John Philip How to turn advertising expenses into investments 20 signposts to greater efficiency New Delhi Pearson 2005 2005 xvii, 328p. 25cm. Advertising Matter Advertising Strength Mature Markets Advertising Budget Advertising Media Functional Performance Functional Performance Qualitative Research SR 58036 58036 0 0 0 0 SRC MAIN MAIN REF 2015-11-20 0 659.1JON 37008 2017-08-29 00:00:00 0.00 2016-10-31 SR 0 0 0 0 LEN MAIN MAIN LEN 2016-02-23 0 659.1JON 37007 2017-08-30 00:00:00 0.00 2016-10-31 L 0 0 ddc 0 0 LEN MKDL MKDL LEN 2017-09-22 0 659.1 JON 69227 2017-09-22 00:00:00 2017-09-22 L