00573    a2200193   4500020001800000082001700018100002200035245008700057260003800144300002200182650002100204650002100225650001600246650002100262650002100283650004500304650001300349650001700362  a9780749442132  a658.827bGEL  aGelder, Sicco Van  aGlobal brand strategybunlocking brand potential across countries, cultures market  aNew DelhibKogan Pagec2004g2004  axii, 260p.c23cm.  aBRAND REPUTATION  aLOCAL CONVENTION  aMARKING MIX  aBRAND EXPRESSION  aEXPORT MARKETING  aBRAND NAME PRODUCTSaBRAND NAME PRODUCTS  aBRANDING  aBRAND REMAIN