Ferrell, O.C. <br/><br/>
Marketing strategy 

 - 2nd. 
 - New Delhi  Vikas Publishing  2002 
 - xxvi, 469p.  24cm. 
<br/><br/><label>ISBN: </label>9789812431332 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic Marketing Process<br/>Strategic Marketing Planning<br/>Product Strategy<br/>Marketing Communication<br/>Supply Chain Management<br/>Political Trends<br/>Political Trends<br/>Economic Growth<br/>Organizational Culture
<br/><br/><label>Dewey Class. No.: </label>658.8  / FER