TY  - GEN
AU  - Ferrell, O.C.
AU  - Lucas, George H.
AU  - Hartline, Michael D.
TI  - Marketing strategy
SN  - 9789812431332
U1  - 658.8 
PY  - 2002///
CY  - New Delhi
PB  - Vikas Publishing
KW  - Strategic Marketing Process
KW  - Strategic Marketing Planning
KW  - Product Strategy
KW  - Marketing Communication
KW  - Supply Chain Management
KW  - Political Trends
KW  - Economic Growth
KW  - Organizational Culture
ER  -