00611    a2200217   4500020001800000082001600018100002600034245005000060250000900110260003200119300002400151650001900175650003100194650002300225650002100248650002400269650003300293650002700326650002000353700002000373  a9789812548719  a658.83bCHU  aChurchill, Gilbert A.  aMarketing researchbmethodological foundation  a8th.  aLondonbThomsonc2002g2002  axxvi, 1006p.c25cm.  aSecondary Data  aOrganizational Flexibility  aProblem Definition  aResearch Process  aCollecting the Data  aData AnalysisaData Analysis  aStatistical techniques  aResearch Report  aLacobucci, Dawn