TY  - GEN
AU  - Bird, Drayton
TI  - Commonsense direct & digital marketing
SN  - 9788175543720
U1  - 658.872 
PY  - 2008///
CY  - New Delhi
PB  - Kogan Page
KW  - Health Warning
KW  - Amour Approach
KW  - Customers
KW  - Added Value
KW  - Internet
KW  - E-mail
KW  - Greatest Asset
KW  - Research
KW  - Unequal Partnership
ER  -