TY  - GEN
AU  - Terpstra, Vern
AU  - Sarathy, Ravi
TI  - International marketing
SN  - 9789812431226
U1  - 658.848 
PY  - 2000///
CY  - New York
PB  - Thomson
KW  - Global Consumer
KW  - Export Marketing
KW  - Marketing Management
KW  - International Environment
KW  - International Marketing
KW  - Global Marketing
KW  - Economic Environment
KW  - Contract Manufacturing
KW  - Foreign Market
KW  - National Trade
ER  -