Luck, David J. <br/><br/>
Marketing research 

 - 7th. 
 - New Delhi  Prentice-Hall  1987 
 - xvii, 683p.  23cm. 
<br/><br/><label>ISBN: </label>9788120304840 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Ethical Issues<br/>Sampling Process<br/>secondary Data<br/>Research Objectives<br/>Data preparation<br/>Field Procedures<br/>Field Procedures<br/>Managing Marketing Research
<br/><br/><label>Dewey Class. No.: </label>658.83  / LUC