00628 a2200241 4500 9788120304840 658.83 LUC 31652 55999 Luck, David J. Marketing research 7th. New Delhi Prentice-Hall 1987 1987 xvii, 683p. 23cm. Ethical Issues Sampling Process secondary Data Research Objectives Data preparation Field Procedures Field Procedures Managing Marketing Research Rubin, Ronald S. SR 58155 58155