TY  - GEN
AU  - Luck, David J.
AU  - Rubin, Ronald S.
TI  - Marketing research
SN  - 9788120304840
U1  - 658.83 
PY  - 1987///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Ethical Issues
KW  - Sampling Process
KW  - secondary Data
KW  - Research Objectives
KW  - Data preparation
KW  - Field Procedures
KW  - Managing Marketing Research
ER  -