TY  - GEN
AU  - Hair, Joseph F.
AU  - Ortinau, David J.
AU  - Bush, Robert P.
TI  - Marketing research: within a changing information environment
SN  - 9780070494541
U1  - 658.83 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Qualitative Research
KW  - Research Process
KW  - Research Ethics
KW  - Marketing Research
KW  - Scale Measurement
KW  - Research Problem
KW  - Business Intelligence
KW  - Information Requirements
ER  -