TY  - GEN
AU  - Havaldar, Krishna K.
TI  - Industrial marketing
SN  - 9780070420595
U1  - 658.8 
PY  - 2002///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Marketing Logistics
KW  - Industrial Buying
KW  - Buying Behaviour
KW  - Buyer-Seller relationship
KW  - Marketing Research
KW  - Target Marketing
KW  - Produce Strategy
KW  - New Product Development
KW  - Industrial distribution Channels
ER  -