Harris, Lisa <br/><br/>
Marketing the e-business 

 - London  Routledge  2002 
 - xii, 355p.  24cm. 
<br/><br/><label>ISBN: </label>9780415256018 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Swot analysis<br/>Marketing research<br/>Change management<br/>Marketing planning<br/>Branding<br/>Relationship marketing<br/>Relationship marketing
<br/><br/><label>Dewey Class. No.: </label>658.84  / HAR