TY  - GEN
AU  - Harris, Lisa
AU  - Dennis, Charles
TI  - Marketing the e-business
SN  - 9780415256018
U1  - 658.84 
PY  - 2002///
CY  - London
PB  - Routledge
KW  - Swot analysis
KW  - Marketing research
KW  - Change management
KW  - Marketing planning
KW  - Branding
KW  - Relationship marketing
ER  -