Morden, A.R. <br/><br/>
Elements of marketing 

 - 3rd. 
 - London  DP publication  1993 
 - vii, 435p.  24cm. 
<br/><br/><label>ISBN: </label>9781858050553 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing<br/>Fundamentals of marketing<br/>market research<br/>Consumer behaviour<br/>Market analysis<br/>Marketing mix<br/>Marketing mix<br/>Sales & market<br/>Strategic marketing<br/>Green marketing<br/>promotion
<br/><br/><label>Dewey Class. No.: </label>658.8  / MOR